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Package Design Survey

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Let’s Get This Package on the Shelf!

Thank you for choosing us to help bring your packaging to life! Please take a few minutes to complete this questionnaire. Your answers will help us understand your brand, your product, and your goals so we can create packaging that actually earns its spot on the shelf.

After you hit submit, a copy of your responses will be sent to the email you enter below, and someone from our team will follow up with next steps. Sound good? Let’s get this party started.

Pro tip: This form is a bit of a deep dive. Use the Save and Continue Later link at the bottom if you need to step away and come back to it.

Your Company and Brand

Just the basics so we can get a feel for who you are and what you’re selling.

Name*

First Last

Email*

Phone*

Company Name*

Website / Social Media Handles:*

Briefly describe your company/brand.*

What are your brand values or personality traits you’d like reflected in the packaging? (e.g., playful, premium, bold, minimalist, heritage, etc.)*

Keep the Good Vibes Rolling!

Your answers are giving us everything we need to design packaging that really pops.

Product Details

What product(s) is this packaging for?*

What type of packaging is needed? (e.g., box, pouch, bottle, wrapper, label, etc.)*

What are the dimensions, weight, or volume of the product and/or packaging?*

Are there any functional requirements? (e.g., resealable, protective, eco-friendly, travel size)*

You’re killing it! Keep going!

You’re helping us see exactly where your product needs to stand out.

Target Audience

Who is your target customer? (e.g., demographics, lifestyle, values, purchasing habits)*

Where will the product be sold? (e.g., retail shelves, online only, specialty shops, grocery stores)*

Who are your competitors that will be next to your product on the shelf? (List 3–5 brands)*

Dialed in!

Knowing your audience helps us design packaging that speaks their language, and stops them in their tracks.

Creative Direction

Do you already have brand guidelines (colors, fonts, logo) that must be followed?*

Are there any design styles/tones you’re drawn to? (e.g., heritage, modern craft, outlaw, luxe, rustic, etc.)*

Please share 3–5 packaging examples you like and why. (Provide links if possible.)*

Are there specific colors, fonts, or imagery you want included—or avoided?*

Do you have a tagline, story, or required copy that needs to appear on the packaging?*

On Fire, and Almost Done!

Just a few more questions and we’ll have everything we need to start designing.

Other Design Considerations

Label size and shape (dimensions, front/back/neck wrap)

Bottle type and color (amber, clear, matte black, etc.)

Finish preferences (matte, gloss, foil, emboss, metallic ink, texture)

Print method (digital, offset, screen print, letterpress)

Printer or label vendor (and their dieline template if available)

Do you need mockups? (Digital only, or physical prototypes as well?)

You’ve got this!

These details help us avoid surprises when it’s time to print.

Compliance & Technical

Do you have any regulatory or legal requirements? (e.g., nutrition facts, ingredient lists, barcodes, disclaimers)*

Is this packaging for an alcoholic beverage?*

Yes

Whiskey or alcohol type (bourbon, rye, single malt, blend, etc.)

ABV / Proof

Volume (750ml, 375ml, etc.)

Batch or bottle numbering (manual or printed?)

Distilled/bottled by info

Origin statement (“Distilled and bottled in Maryland, USA”)

Government warning and compliance text (TTB-required)

UPC code

Any certifications or seals (organic, small batch, etc.)

Mandatory elements required by the TTB:

Brand name

Class/type designation

Alcohol content

Net contents

Name/address of bottler/distiller

Government warning

Country of origin (if imported)

Do you have dielines or templates from your printer/manufacturer?*

So close!

We’re almost ready to start sketching ideas.

Project Scope & Goals

What’s the primary goal of this packaging? (e.g., stand out on shelves, reinforce premium quality, eco-friendly appeal)*

Do you need multiple variations? (e.g., different flavors, sizes, SKUs, seasonal editions)*

What is your deadline/timeline?*

What is your budget range? (This helps us scope appropriately.)*

On the home stretch!

Your answers here help us scope the project and make sure every piece lands exactly where it should.

Final Notes

Anything else you’d like us to know about your vision, story, or goals for this packaging?

Way to Go Champ!

You made it. Hit submit and go reward yourself with a well-earned drink or snack.