This is an audit of what you have, how you’re using it and who your audiences are. We’ll start by having you complete our Branding Brief survey. Then we’ll ask even more questions. We’ll explore the competitive landscape and begin to determine what your brand’s personality should be and what you need to stand out.
This is where we collaborate with you to create a brand platform. We round up everything we’ve gathered in the discovery phase to develop a comprehensive plan to help you achieve your goals. Once we get your stamp of approval, this strategy becomes the foundation for all design work and ensures we all have the same expectations.
As soon as we’ve determined an overall branding strategy, we begin developing the core visuals that will represent your company or organization in all marketing efforts: your logo or wordmark, typography, color palette, and tagline or slogan. Once we’ve got these important irons in the fire, we can determine what additional elements may be needed such as illustrations, photography, icons, image styles, textures, type treatments and product packaging.
Your branding needs to be consistent in ALL you do, from your digital collateral — website, blog, social media — to print media including business cards, stationery, signage, mailings, displays, menus, t-shirts, tchotchkes … well, you get the idea. Octavo will make sure you’re saddled up and ready to ride the road to success.
Make sure no one goes maverick! We create a technical guide that will be a critical resource for your team to use internally, as well as with vendors, publications and other marketers. This handbook of usage rules gives exacting specifications for your brand’s visuals and communications voice, ensuring consistency and protecting brand integrity.