Frederick County Chamber of Commerce Department Identities
When the rebrand was launched, the Frederick County Chamber of Commerce Department logos were tied directly to the the new logo mark. While this was prefect for establishing recognition for the new brand, it soon made each department indistinguishable from the next. Our task was to give each department its own distinct identity, while still integrating with the newly established Chamber identity.
Past department logos had varying styles, color palettes and an overall outdated look. This contributed to brand confusion and each department wasn’t not instantly recognizable as being a part of the Frederick County Chamber of Commerce.
Each department now has its own distinct brandmark that allows for brand recognition, while also pairing nicely with the overall Frederick County Chamber of Commerce Brand Identity.