Brand & Identity Questionnaire

A strong brand and identity is achieved through a clear understanding of who your company is, what the company stands for, and how it’s positioned. This process is key in order to develop a foundation that we build your company’s brand upon. Please give accurate, thoughtful, and detailed responses.
Name*
First Last
Email*
Phone*
Your Company and Audience
Company name as it should appear in your logo:*
Company tagline or slogan:*
Are you looking to have an additional logo lock-up in your identity suite that includes the company tagline?*
- Yes
- No
Describe your company and the products and/or services you provide?*
What is your company’s mission statement and/or company objectives?*
Describe your company’s target audience, and if possible include age range, gender social status, geographic area (regional, national, international), income, etc. If there are different groups, describe each (customers, partners, investors, other).*
What does your company offer the target market that others do not?*
What are the feelings and associations you would like your customers to have about your company?*
Who are your competitors? Do you feel any of their brands and/or identities are strong? Specify which ones and why or why not? Please provide a URL and/or any information regarding what you like about the design/presentation of each competitor’s logo and/or website.*
What do you want your logo to say about the company?*

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Your Company and Audience