Some of the goals the FCOED wanted to accomplish with the rebrand was to be an economic pacesetting in the region and in the state, be the county that fosters innovation and prosperity in Maryland, to evoke a level of professionalism, sophistication, cohesion, and recognition, all while demonstrating progress. The new FCOED brandmark is a bold, progressive mark that showcases the Frederick County Office of Economic Development as the passionate advisor for Frederick County businesses and the community. It represents a streamlined and collaborative FCOED that empowers these bodies; provides business services to fit businesses’ unique needs; and how FCOED helps build and expand businesses, which in turn makes them an economic force in the state and region.
As FCOED worked with Octavo to create a brand, Octavo created an elevated image that our entire team immediately loved and weaved input from all of our stakeholders so we knew as we lead up to the unveiling, the brand would be well received. Thank you Octavo for becoming part of our “Team Frederick” as we worked together to give a modern look to economic development as we both want to see Frederick County drive progress.
Helen Propheter, Executive Director, Frederick County Economic & Workforce Development