During the discovery and brainstorming stage of the project it was determined that the brand attributes had to be masculine and refined. Our team toured NY NY Salon and Day Spa’s newly renovated space including the new men’s lounge. Our first impression was how luxurious and masculine the space felt with its dark natural woods and rich, vintage barber chairs.
To bring the identity and branding full circle, the color palette commits to the overall feel with luxurious gold’s and deep, leather tones. Whether at a quick glance or taking a closer look at its detail, the new identity suite offers a high quality and unmistakably masculine experience.
"Octavo Designs was the ideal company for developing our sophisticated, new Manhattan: Men’s Grooming Lounge brand. The Octavo team thoroughly understood our needs and image we wanted to project. Every step of the process was collaborative and the final product speaks for itself, a stunning visual that communicates our product to the community before the guest ever walks in the door."
– Mary Louise Riser, Owner