One of the most crucial stages of the project involved research and discovery. Many of the organization’s stakeholders were included in the process including past and present board members, trustees, community partners and Chamber members. What emerged from the data was a clear call for a not only a new visual representation of the Chamber, but also a new organizational mission, vision and core values.
The Chamber’s brand attributes—refined, bright, high-tech, straightforward, and friendly— are clearly represented in the easily identifiable and memorable brand identity suite as well as across all of the organization’s marketing materials.
All of these components work together to create a fresh and modern brand identity that will help the Chamber move business forward.
“When we decided to pursue a rebrand, we recognized the only viable path was a bottoms-up assessment of who we are, what we do, and why that still matters in our community. Octavo Designs was the perfect partner for this project, with the artistic creativity necessary to help us realize our true voice and identity as well as the skill and credibility to assist us in shifting from a 20-year, venerated brand identity. The Octavo team’s holistic approach and constant client communication assured a smooth and exciting unveiling, and an incredibly bright future for the Frederick County Chamber of Commerce.”
— Rick Weldon, President & CEO
