We can throw all kinds of numbers at you. You have 7 seconds to make a good impression on the shelf. 64% of consumers try a new product because of the package design. 74% of young adults share photos of products they purchase online. 90% of consumers reuse boxes and bags giving brands a second marketing life. But, all studies aside, there’s no doubt packaging is an essential tool for unifying your brand and building consumer loyalty.
We like to think of ourselves as packaging gurus. We consider package design to be a fine art with a large helping of practicality thrown in. Of course you want your product to be mesmerizingly handsome and to sing to people from the shelf, but there is also the consideration of how it will be handled, transported, stored, displayed and disposed of. We love creating original package designs that are authentic to your brand, are highly recognizable and stand out from the pack.
Think of each individual package as it’s own self-contained marketing tool. The look, the feel, the aesthetics, the graphic identity all contribute to the perceived quality of a product. Once it’s in the hands of the consumer, is it interesting and unique? Are there eye-catching details? Great design creates desirability, adds value and allows you to set a higher price point.
Effective package design can give new life to products and is especially critical for startups. Octavo works with you to create a personality for your product. Is it classic and luxurious? Is it playful and fun? Is it rugged and bad-ass? Is it natural and organic? You only have a few seconds to differentiate yourself from the competition and tell your story.
Web Design & Development
We create stunning, high-performance websites that are completely custom built from scratch to fit your exact needs. We also make it easy for you to keep your content up-to-date and fresh.
Your brand is the heart and soul of your business. Octavo can help you define and develop a powerful, consistent brand equity that will pay off in perceived value, customer loyalty and so much more.
From digital collateral like blogs and social media to everything printed, we can orchestrate all your campaigns and marketing efforts to assure your materials and message are on key.