Your brand is much more than a logo or catchphrase. It’s everything your clients and customers encounter when they interact with your business — even things you may have never considered. Octavo has the experience and insight to look at the whole branding enchilada and make sure you haven’t overlooked any key ingredients. Let’s talk. It won’t hurt a bit!
This is an audit of what you have, how you’re using it and who your audiences are. We’ll start by having you complete our Branding Brief survey. Then we’ll ask even more questions. We’ll explore the competitive landscape and begin to determine what your brand’s personality should be and what you need to stand out.
This is where we collaborate with you to create a brand platform. We round up everything we’ve gathered in the discovery phase to develop a comprehensive plan to help you achieve your goals. Once we get your stamp of approval, this strategy becomes the foundation for all design work and ensures we all have the same expectations.
As soon as we’ve determined an overall branding strategy, we begin developing the core visuals that will represent your company or organization in all marketing efforts: your logo or wordmark, typography, color palette, and tagline or slogan. Once we’ve got these important irons in the fire, we can determine what additional elements may be needed such as illustrations, photography, icons, image styles, textures, type treatments and product packaging.
Your branding needs to be consistent in ALL you do, from your digital collateral — website, blog, social media — to print media including business cards, stationery, signage, mailings, displays, menus, t-shirts, tchotchkes … well, you get the idea. Octavo will make sure you’re saddled up and ready to ride the road to success.
Make sure no one goes maverick! We create a technical guide that will be a critical resource for your team to use internally, as well as with vendors, publications and other marketers. This handbook of usage rules gives exacting specifications for your brand’s visuals and communications voice, ensuring consistency and protecting brand integrity.
Web Design & Development
We create stunning, high-performance websites that are completely custom built from scratch to fit your exact needs. We also make it easy for you to keep your content up-to-date and fresh.
Your brand is the heart and soul of your business. Octavo can help you define and develop a powerful, consistent brand equity that will pay off in perceived value, customer loyalty and so much more.
From digital collateral like blogs and social media to everything printed, we can orchestrate all your campaigns and marketing efforts to assure your materials and message are on key.